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By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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