The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]
Is Microsoft Mobile Office Going Freemium a Good Move?
As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]
Finding the Right Market Niche
Every company would like to market its products in the largest possible market niche. So point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company, some markets are “too large”. How can that be? Isn’t the larger the market, the better? In a word: “No”. […]
Software Go-To-Market Strategy and Tactics
It’s challenging to generalize the optimal approach to Go-to-Market for a software product. Like most things in technology marketing, it is highly dependent on the specific situation. Are we talking about a startup or a billion-dollar software company? SaaS, Open Source, or a mobile app? A breakthrough application or a follow-on to an existing product? […]
Lead Generation and Qualification
Every company that needs customers also needs a successful lead generation and qualification program. I work with software and hardware companies, but this is a universal truth for all customer-oriented companies. However, people’s approaches to it can vary widely, depending on their circumstances. Most of all, based on their own background and comfort level. […]
