As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]
Finding the Right Market Niche
Every company would like to market its products in the largest possible market niche. So point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company, some markets are “too large”. How can that be? Isn’t the larger the market, the better? In a word: “No”. […]
The Microsoft Reorg – Good or Bad Idea?
By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]
BYOD, Enterprise Mobile ISVs and Cross-Platform Support
One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]
Does Pay Per Click (PPC) Advertising Still Work?
Modern pay-per-click, or PPC advertising was pioneered in 1998 by Overture. Yahoo later bought this PPC pioneer. It hit its stride in 2000 when Google introduced the AdWords platform. I’ve managed PPC campaigns on platforms such as Google Ads for myself and my clients since 2003. So, while I haven’t been involved since the beginning, […]
