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You are here: Home / Archives for Microsoft

By Phil Morettini Leave a Comment

Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

By Phil Morettini 12 Comments

Finding the Right Market Niche

Every company would like to market their products in the largest possible market. So just point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company there are markets that are “too large”. How can that be, isn’t the larger the market the better? In a […]

Filed Under: Corporate Strategy, market research, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, consulting, management, market, marketing, Microsoft, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, SaaS, software, startup, strategy

By Phil Morettini 3 Comments

The Microsoft Reorg – Good or Bad Idea?

By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS Tagged With: Apple, B2B, Ballmer, business model, Centralized, CEO, consultant, consulting, consumer software, decentralized management, growth, high tech, management, Microsoft, Organizational Structure, P&L, Phil Morettini, PJM Consulting, SaaS, software, strategy, tech, technology, Wall Street

By Phil Morettini Leave a Comment

BYOD, Enterprise Mobile ISVs and Cross-Platform Support

One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Product Marketing/Management, Software/Product Development Tagged With: Android, Blackberry, bring your own device, business model, BYOD, consultant, consulting, cross-platform, iOS, iPhone, ISV, IT, marketing, Microsoft, mobile, mobile software, Phil Morettini, PJM Consulting, product, Product Development, product marketing, product planning, software, software developer, strategy, tech, technology

By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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