I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]
Windows Vista – What will it mean for Microsoft?
As everyone who hasn’t been secluded in a cave for the past couple of weeks knows by now, Microsoft recently announced release of its new Windows Vista operating system to its large business clients. I’m sure that the timing of this announcement has been well thought out-and who am I to question it, really? But […]
Shooting Stars or Industry Stalwarts—What Makes a Great High Tech Company?
You’ve seen them many times. The software company starts off like a bullet, racing at the high-tech company equivalent of 0-60 mph in 4 seconds. These companies often come out of nowhere and are an immediate factor in their market. There are many examples, in nearly every major market segment. The original browser company, […]
