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By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini 6 Comments

Should Big Company Executives Jump To Startups?

Maybe. But not if they are truly “big company” executives in their basic makeup. Of course, if you’ve spend your career to date strictly in big companies, it may be hard to tell what your true makeup is. That is really the rub.   This is a jump that definitely can be made; I made […]

Filed Under: Corporate Strategy, General Management, Operations, Startup/Early Stage Tagged With: big company, bureaucracy, CEO, consultant, consulting, early stage, hardware, large company, management, mobile, Phil Morettini, PJM Consulting, SaaS, small company, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

BYOD, Enterprise Mobile ISVs and Cross-Platform Support

One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Product Marketing/Management, Software/Product Development Tagged With: Android, Blackberry, bring your own device, business model, BYOD, consultant, consulting, cross-platform, iOS, iPhone, ISV, IT, marketing, Microsoft, mobile, mobile software, Phil Morettini, PJM Consulting, product, Product Development, product marketing, product planning, software, software developer, strategy, tech, technology

By Phil Morettini 3 Comments

Will Smartphones Replace PCs?

Smartphones are taking over the world–the tech world, at least. The computing buzz these days is decidedly mobile. The question is “where does it end”? Do Smartphones continue their growth until they are the dominant or sole computing platform, or does this trend stop somewhere short of that? Let’s look as some of the factors […]

Filed Under: Business Models, Corporate Strategy, hardware, market research, Software/Product Development Tagged With: consultant, hardware, laptop, market, mobile, PC, Phil Morettini, PJM Consulting, product, Product Development, SmartPhone, Smartphones, software, strategy, tech

By Phil Morettini 4 Comments

Steve Jobs, the iPhone and Apple Strategy – have we seen this story before?

Apple computer and its red-hot iPhone have dominated the business news recently. By all accounts, with good reason. I haven’t had the opportunity to play around with an iPhone yet, but the early reviews have been very positive. Initial interest demand has been high, especially given the usual amount of mystery and intrigue woven by […]

Filed Under: B2C, Business Models, Corporate Strategy, General Management, hardware, Software/Product Development Tagged With: Apple, cell phone, computer, corporate, hardware, iPhone, iPod, iTunes, margins, mobile, software, steve jobs, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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