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You are here: Home / Archives for mobile software

By Phil Morettini Leave a Comment

Is it Crazy to Launch a Startup Software Company During a Pandemic?

How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]

Filed Under: SaaS, Startup/Early Stage, Uncategorized Tagged With: Bad economy, business downturn, Cloud Computing, innovation, market downturn, mobile software, Pandemic, software, software company, startup, tech

By Phil Morettini 1 Comment

The Importance of Social Proof Examples in Tech Sales & Marketing

Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]

Filed Under: Online Marketing, sales Tagged With: early stage, hardware sales, marketing, mobile software, SaaS, sales cycle, selling, Social media, social proof, social proof examples, social selling

By Phil Morettini Leave a Comment

The Series A Funding Squeeze

More and more startups are getting seed funding these days and have for a number of years. That’s a good thing. Below we’ll discuss some of the reasons for this phenomenon. But at least partially as a result of this good fortune for software, SaaS and other startups, a second phenomenon has occurred along with […]

Filed Under: Corporate Strategy, Financing Tagged With: early stage, Funding milestones, Funding Rounds, fundraising, mobile software, SaaS, Series A, Series A funding, software, tech startup, tech startups, VC, VC funding, Venture Capital

By Phil Morettini 2 Comments

Venture Capital for Software Companies: Does It Fit Your Startup?

Getting funded by a Venture Capital firm is one of the most discussed topics for startup CEOs in SaaS, mobile software and hardware companies. Venture Capital for software companies is the “Holy Grail” of the early stage set. To many, it implicitly means to people that you’ve “got something”. It’s considered an endorsement of future […]

Filed Under: Corporate Strategy, Financing Tagged With: CEO, Institutional capital, mobile software, SaaS startup, software company, VC, Venture Capital, venture capital for software

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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