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By Phil Morettini Leave a Comment

Competing with Entrenched Software & Hardware Industry Giants

A number of years ago I remember reading an article in the business section of our local newspaper about a new product named CUIL (pronounced Cool) trying to create software competition in the Search Engine category. I already knew about CUIL, because I had noticed that it had just recently indexed the PJM Consulting website. […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Pricing, Product Marketing/Management, SaaS, Startup/Early Stage Tagged With: business model, competition, competitor, consultant, consulting, CUIL, differential advantage, differentiation, early stage, focus, Google, high tech, management, Microsoft, netscape, niche, Novell, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini 2 Comments

High Tech Product Promotion

In this forum I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is the tech product promotion methods. I work with a lot of early stage software companies which are at a stage where gaining (or regaining) market traction is crucial to moving the […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media, Startup/Early Stage Tagged With: B2B, consultant, consulting, consumer software, email marketing, Google, growth, hardware, high tech, internet, marketing, niche, online, Online Marketing, Phil Morettini, PJM Consulting, PPC, PR, Press Relations, product, product marketing, Promotion, search engine marketing, search engine optimization, SEM, seo, software, strategy, tech, technology

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B2B business model CEO channel channel sales conflict consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online open source Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS sales sales force seo software startup strategy tech technology VAR VC Venture Capital

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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