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You are here: Home / Archives for non-traditional distributor

By Phil Morettini 3 Comments

Creating a Distribution Channel Where One Doesn’t Exist

One of the least well understood activities in growing a hardware or software business is the building of distribution channels. This looks very easy to the uninitiated, but in reality it’s extremely difficult. There are many subtleties that are far from obvious and some aspects that are necessary for success are downright counter-intuitive. Building a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, enterprise software, hardware, sales, VARs Tagged With: alternative distribution, business model, channel sales, consulting, distribution, distributor, hardware, high tech, market, non-traditional distributor, Phil Morettini, PJM Consulting, reseller, Retail, software, strategy, tech, technology, VAR

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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