The Holy Grail for many software and hardware companies, especially the early stage type, is the big deal. Everyone is looking for a big deal. Especially for startups, the deal that will fund the company’s early activities, provides market credibility and momentum in the marketplace. Of course, if all goes well there can be nothing […]
Selling Through OEMs
I’ve previously discussed selling through VARs as a distribution channel strongly favored (maybe a bit too much!) by many early-stage technology and software companies. In this article, I will look at another “holy grail” channel that is often misunderstood and misused: The Hardware & Software OEM Channel. This channel can pay big dividends. But more […]
Channel Conflict
In my consulting practice I do a lot of work with software and hardware companies in area of channel development. One of the hardest things to manage while growing a channel business is the inevitable conflict between all the players throughout your various distribution methods, including your direct sales force. Of course, my colleagues in […]
