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By Phil Morettini Leave a Comment

Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

By Phil Morettini Leave a Comment

Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

By Phil Morettini 2 Comments

Accessing Remote Software Markets

More often than not software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. Whether this home market focus is intended just to build an initial reference customer list of  10-20 customers, or lasts until the company build a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, Online Marketing, Startup/Early Stage Tagged With: business model, channel, channel sales, consultant, consulting, consumer software, direct sales, distribution, distributor, early stage, growth, online, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy

By Phil Morettini 2 Comments

Market Research for Software Products

One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: business model, CEO, consultant, consulting, developer, early stage, management, market, market research, marketing, online, Phil Morettini, PJM Consulting, product, Product Development, product manager, product marketing, production code, SaaS, software, startup, strategy, target market

By Phil Morettini 7 Comments

Pros and Cons of the Freemium Software Business Model

One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]

Filed Under: B2C, Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, Promotion Tagged With: B2B, business model, consultant, consulting, consumer software, crippleware, Freemium, high tech, Lite version, management, market, marketing, online, open source, Phil Morettini, PJM Consulting, product marketing, Promotion, SaaS, software, strategy, viral marketing

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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