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You are here: Home / Archives for online advertising

By Phil Morettini 1 Comment

Is Google Actually Good or Evil?

I know this has been a topic that’s been discussed at length by many other folks. But a recent personal experience caused me to explore it further. I recently transitioned my Blog from Google’s Blogger platform to WordPress. Like most software transitions, it was a bit of work, and somewhat painful. Thankfully being from the […]

Filed Under: Online Marketing, Social media Tagged With: Blogspot, FTP, online advertising, seo, web hosting

By Phil Morettini Leave a Comment

Will Microsoft’s BING Finally Bring Success in the Search Engine Market?

Microsoft’s new search service is called BING, and takes a contrarian approach to the simple Google Interface. The BING interface is kind of a cross between Google and the Yahoo Directory, with a bit of Expedia, MapQuest, Shopping.com, UTube and Flicker thrown in for good measure. Never accuse Microsoft of being modest in their ambitions–this […]

Filed Under: Corporate Strategy, General Management, Online Marketing, Uncategorized Tagged With: consulting, consumer software, Google, marketing, Microsoft, online advertising, online services, Phil Morettini, PJM Consulting, search engine, search engine marketing, strategy, Yahoo

By Phil Morettini 2 Comments

Pay Per Click (PPC) Online Advertising

It’s known by several names: PPC or Pay Per Click advertising, CPC or Cost Per Click advertising, or sometimes by the best known PPC advertising engine, Google Adwords. Pay Per Click advertising is no longer new; as a result, much of the “easy” money has already been made. But I’m struck by how many companies […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, Social media Tagged With: adwords, Bing, Bing Ads, Facebook, Linkedin, online advertising, Overture, pay per click, Phil Morettini, PJM Consulting, PPC, Promotion, software, technology, Yahoo Search Marketing

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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