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You are here: Home / Archives for Online Marketing

By Phil Morettini Leave a Comment

Webinar Marketing for Software Companies

Software companies have a variety of promotional opportunities available to fill the sales pipeline and move prospects along through it. The particular techniques used and their individual  priority depends upon a number of factors, including but not limited to market segment, product complexity, price points and length of the sale cycle. One of my favorite […]

Filed Under: Marcom, Online Marketing, Promotion, SaaS, Social media Tagged With: B2B, consultant, consulting, discussion forums, Facebook, high tech, high touch, Linkedin, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, SaaS, sales, Social Media Marketing, software, Software as a Service, tech, technology, Twitter, webinar, Webinar content, webinar marketing, webinar promotion

By Phil Morettini 2 Comments

Social Media Marketing for B2B Tech Companies

By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: B2B, bookmark, community, consultant, consulting, delicions, digg, Facebook, Google, high tech, Linkedin, management, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, reddit, Social media, Social Media Marketing, software, strategy, stumbleupon, tech, technology, Twitter, website, YouTube

By Phil Morettini 2 Comments

High Tech Product Promotion

In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]

Filed Under: Promotion Tagged With: email marketing, Google, growth, hardware, high tech, marketing, Online Marketing, PPC, PR, Press Relations, product marketing, product promotion, Promotion, search engine marketing, search engine optimization, SEM, seo, software, technology

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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