Software companies have a variety of promotional opportunities available to fill the sales pipeline and move prospects along through it. The particular techniques used and their individual priority depends upon a number of factors, including but not limited to market segment, product complexity, price points and length of the sale cycle. One of my favorite […]
Social Media Marketing for B2B Tech Companies
By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]
High Tech Product Promotion
In this forum I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is the tech product promotion methods. I work with a lot of early stage software companies which are at a stage where gaining (or regaining) market traction is crucial to moving the […]
