Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
Technology Monetization Strategies, Loss Leaders and the Network Effect
Often software, hardware and Internet entrepreneurs pursue passion projects, or otherwise come across one of those “great ideas”; the ones that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company, but unfortunately the list of key ingredients […]
How Important Is Ease-Of-Use In The Software Business?
In a phrase–it’s ABSOLUTELY CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. While this appears obvious to anyone with software industry experience, in practice a really intuitive user interface is actually quite difficult to achieve in practice. It really doesn’t matter if you’re in B2B or B2C–building […]
Pros and Cons of the Freemium Software Business Model
One of the hottest trends in the software business over last several years has been the rise of the “Freemium” business model. For those unfamiliar with the term, a Freemium model is characterized by an entry level version of your software which is totally free to users–forever. This business model has actually been around in […]
Software Product Marketing: Horizontal vs. Vertical
An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]
