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By Phil Morettini 2 Comments

Direct Email–Good or Evil?

One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. The end result of this universal distaste of SPAM is […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, sales Tagged With: B2B, CAN SPAM Act, consultant, consulting, consumer software, direct email, direct mail, direct marketing, direct response marketing, direct sales, email marketing, in house list, marketing, online, opt in, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, software, spam, tech

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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