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By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

By Phil Morettini 1 Comment

Which Online Advertising Platforms Should You Include in Your Marketing Mix?

I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]

Filed Under: B2C, enterprise software, Marcom, Online Marketing, Product Marketing/Management, Promotion, sales Tagged With: acquisition, adcenter, advertising, adwords, CPC, Google, internet, Microsoft, online, Overture, PPC, search engine, Yahoo, Yahoo Search Marketing

By Phil Morettini 2 Comments

Pay Per Click (PPC) Online Advertising

It’s known by several names: PPC or Pay Per Click advertising, CPC or Cost Per Click advertising, or sometimes by the best known PPC advertising engine, Google Adwords. Pay Per Click advertising is no longer new; as a result, much of the “easy” money has already been made. But I’m struck by how many companies […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, Social media Tagged With: adwords, Bing, Bing Ads, Facebook, Linkedin, online advertising, Overture, pay per click, Phil Morettini, PJM Consulting, PPC, Promotion, software, technology, Yahoo Search Marketing

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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