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By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

Webinar Marketing for Software Companies

Software companies have a variety of promotional opportunities available to fill the sales pipeline and move prospects along through it. The particular techniques used and their individual  priority depends upon a number of factors, including but not limited to market segment, product complexity, price points and length of the sale cycle. One of my favorite […]

Filed Under: Marcom, Online Marketing, Promotion, SaaS, Social media Tagged With: B2B, consultant, consulting, discussion forums, Facebook, high tech, high touch, Linkedin, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, SaaS, sales, Social Media Marketing, software, Software as a Service, tech, technology, Twitter, webinar, Webinar content, webinar marketing, webinar promotion

By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

By Phil Morettini Leave a Comment

White Papers in the High Tech and Software Marketing Mix

There are many marketing methods in Software and IT marketing that can be appropriate in some–but not all situations. I’d put White Papers in that category. The term “white paper” is a broadly used term, and can mean different things to different people. There are non-technical and technical white papers. I define a white paper […]

Filed Under: Marcom, Online Marketing, Promotion Tagged With: automated sales process, B2B, complex, consultant, consulting, high tech, IT, lead gen, lead generation, marketing, mix, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, prospect, sales cycle, sales funnel, seo, Social media, software, tech, tech white paper, technical white paper, White Paper

By Phil Morettini 1 Comment

Which Online Advertising Platforms Should You Include in Your Marketing Mix?

I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]

Filed Under: B2C, enterprise software, Marcom, Online Marketing, Product Marketing/Management, Promotion, sales Tagged With: acquisition, adcenter, advertising, adwords, CPC, Google, internet, Microsoft, online, Overture, PPC, search engine, Yahoo, Yahoo Search Marketing

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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