In this forum I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is the tech product promotion methods. I work with a lot of early stage software companies which are at a stage where gaining (or regaining) market traction is crucial to moving the […]
High Tech PR
Among the potential ingredients for the marketing mix of a high tech software or hardware company, PR (Press Relations) is very high on my list. There’s a good reason for it. It is often the most cost effective tactic you can use to generate leads, build the image of the company and create the credibility […]
