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You are here: Home / Archives for Press Relations

By Phil Morettini 2 Comments

High Tech Product Promotion

In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]

Filed Under: Promotion Tagged With: email marketing, Google, growth, hardware, high tech, marketing, Online Marketing, PPC, PR, Press Relations, product marketing, product promotion, Promotion, search engine marketing, search engine optimization, SEM, seo, software, technology

By Phil Morettini 6 Comments

High Tech PR

Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]

Filed Under: Marcom, Promotion, Startup/Early Stage Tagged With: early stage, hardware, marketing, Marketing Mix, Phil Morettini, PR, PR Agency, PR Company, PR Firm, Press Relations, Product News, Promotion, Public Relations, SaaS, software, strategy, tech, Tech PR, technology, technology public relations

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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