Every CEO and business owner understands the importance of Financial Auditing and Controls. Not only is it mandated for many businesses from a legal perspective, but it’s a very important business function to keep an eye on in order to uncover and root out fraud, waste and financial abuse. But many businesses can benefit by […]
B2C Strategies to Enhance Growth of B2B Software Companies
Traditionally, the difference between B2C and B2B SaaS and mobile software businesses has been pretty stark. B2C businesses have been characterized by low price points. They also focus on ease of use, low cost, and marketing-driven customer acquisition. Meanwhile, typical B2B software businesses focused on higher price points and rich feature sets. This approach often […]
Technology Monetization Strategies, Loss Leaders and the Network Effect
Often, software, hardware, and Internet entrepreneurs pursue passion projects or come across one of those “great ideas”. Those ideas that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company. But unfortunately, the list of key ingredients to […]
Musings on Software Market Segmentation and TV Morning Shows
Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]
Structuring Channel Discounts for Software and Technology Companies
Selling through sales and distribution channels of various types is very important to many software and hardware companies. Yet channel programs, specifically channel discount structures, are often thrown together quickly and haphazardly. Usually without looking at any real hard data. Let’s examine some of the key items that are advisable to consider when structuring a […]
