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You are here: Home / Archives for Pricing

By Phil Morettini Leave a Comment

Key Software Company Business Functions to Regularly Audit

Every CEO and business owner  understands the importance of Financial Auditing and Controls. Not only is it mandated for many businesses from a legal perspective, but it’s a very important business function to keep an eye on in order to uncover and root out fraud, waste and financial abuse. But many businesses can benefit by […]

Filed Under: General Management Tagged With: compliance, content audit, marketing, marketing audit, operational audit, Pricing, pricing audit, SaaS, seo, SEO Audit, Software as a Service, software company, UX, website audit

By Phil Morettini Leave a Comment

B2C Strategies to Enhance Growth of B2B Software Companies

Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]

Filed Under: B2C, Business Models, Online Marketing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consultant, consulting, consumer software, customer success, early stage, Freemium, management, market, marketing, Phil Morettini, PJM Consulting, Pricing, Social media, software, strategy

By Phil Morettini 2 Comments

Channel Pricing Strategy for Software and Hardware Products

Pricing software products and SaaS offerings is always a difficult exercise. With high product development costs, but very low costs of goods sold, there are many different strategies that people have followed successfully (and not so successfully!) over time. Pricing hardware products is a bit simpler because there is generally a significant cost of goods […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, hardware, Pricing, Product Marketing/Management Tagged With: 2 step distribution, channel, channel marketing, channel pricing, channel pricing strategies, channel pricing strategy, channel sales, conflict, consultant, direct sales, discounts, distribution, hardware, management, multi-channel, Phil Morettini, PJM Consulting, Pricing, Retail, software, technology, value, value-based pricing, VAR, volume

By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this term mean in the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in quite a number of high-tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Product Marketing/Management, Software/Product Development Tagged With: consultant, consumer software, distribution, hardware, high tech, management, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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