The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]
Finding the Right Market Niche
Every company would like to market its products in the largest possible market niche. So point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company, some markets are “too large”. How can that be? Isn’t the larger the market, the better? In a word: “No”. […]
Strategies for a Technology Market Upturn
We’ve been plodding along economically for quite a while now. This middling US and Worldwide economy has really frozen a lot of normal business activity. Senior managements at software and hardware companies generally view minimal risk for a significant downturn at this point, but also have long been waiting for clear signs of a robust […]
SaaS Development Gone Wild
Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]
Key Qualities of a Successful Software Startup CEO
Many articles have been written on what makes a good CEO. It’s important to note that what it takes to be a good Fortune 500 CEO differs from what it takes to succeed as a hardware or software startup CEO. In this article, I’m going to focus on the latter. Many common traits are important […]
