Software product market research is one of the most important activities in any software business. Whether you have a clean-sheet startup company or a multi-billion-dollar industry giant, this is crucial. It matters not whether you produce on-premise products, SaaS, Open Source, mobile software, etc. Building products that meet marketplace needs and that the target audience […]
The Tech Company Equivalent of the Canary in the Mineshaft
For those puzzled by the title above, long ago, canaries were used in the mining industry as leading indicators of a looming catastrophe underground. When the canary was overcome by/died from dangerous levels of gas in the mine, things were about to get very bad. And it was time to get out. So what’s the comparable […]
How Important Is Ease-Of-Use In The Software Business?
In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]
BYOD, Enterprise Mobile ISVs and Cross-Platform Support
One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]
Software Product Marketing: Horizontal vs. Vertical
Here’s an important discussion for most software companies in the software product planning stage and the downstream active software product marketing phase. In what manner will the product be marketed? The decisions to be made in these phases are separate but closely related. Discussions on this topic need to happen! Regardless of whether you are […]
