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You are here: Home / Archives for Product Development

By Phil Morettini 3 Comments

Will Smartphones Replace PCs?

Smartphones are taking over the world–the tech world, at least. The computing buzz these days is decidedly mobile. The question is “where does it end”? Do Smartphones continue their growth until they are the dominant or sole computing platform, or does this trend stop somewhere short of that? Let’s look as some of the factors […]

Filed Under: Business Models, Corporate Strategy, hardware, market research, Software/Product Development Tagged With: consultant, hardware, laptop, market, mobile, PC, Phil Morettini, PJM Consulting, product, Product Development, SmartPhone, Smartphones, software, strategy, tech

By Phil Morettini 5 Comments

Starting a Software Company in a Difficult Fundraising Environment

Some would say that it’s never an easy time to raise funds for a startup software company. In general, I’d agree. Except for a few brief moments, such as the pre-Internet Bubble in the late 90’s where money was being thrown around like air, fundraising is HARD. There are a few lucky folks that don’t […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Financing, General Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: Angel investors, business model, distributor, early stage, fundraising, growth, internet, investors, management, online, Product Development, SaaS, software, software company, startup, startup fundraising, strategy, tech fundraising, VC, Venture Capital

By Phil Morettini 4 Comments

Growing from a Startup to a Mid-Market Software or Hardware Company

Every stage of a company’s growth holds unique challenges. In my opinion, the startup phase until about $2M in revenue for a software company is the hardest. The “hardest” analogy for hardware companies would be around startup to $10M. That’s because hardware company revenue is usually higher at the same “stage”. But growing a business […]

Filed Under: Corporate Strategy, General Management, mid-market, Startup/Early Stage Tagged With: bureaucracy, business model, business process, capitalization, CEO, channel, consulting, distribution, distributor, hardware, high tech, hiring, management, mid-market, Product Development, software, software startup, startup, strategy, Venture Capital

By Phil Morettini 13 Comments

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, SaaS, Social media, Software/Product Development Tagged With: business model, community, consultant, consumer software, IP, ISV, management, market intelligence, marketing, MRD, Product Development, product management, product manager, SaaS, Social media, software, Software as a Service, Web 2.0

By Phil Morettini 2 Comments

Integrating the Marketing and Engineering Functions at Technology Companies

In most tech companies, Product Marketing and Product Development/Software Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function. This usually (but not always) includes both current product management/marketing and future product planning. This is certainly an appropriate way to organize a software […]

Filed Under: General Management, Product Marketing/Management, Software/Product Development Tagged With: CEO, collaboration, conflict, developer driven, engineering, hardware, high tech, management, marketing, new product, Product Development, product management, product manager, product marketing, product planning, relationship, SaaS, software, software developer, tech, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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