It’s really hard to generalize what the very best approach to Go-to-Market is for a software product. Like most thing in technology marketing, it is highly dependent on the specifics of the situation. Are we talking about a startup or a billion dollar software company?–SaaS, Open Source or a mobile app?–a major new breakthrough application […]
Startup Mistakes by Software and Hardware Tech Companies
Starting a company, any kind of company is the hardest thing to do in business. Sez me. It’s also one of the most rewarding and fun, if you’re built for the startup experience–though not everyone is. Technology startups have their own unique challenges. There are many different ways to drive off the road, some of […]
Trade Shows for Software & Technology Firms – Do They Still Make Sense?
Let’s talk about what for a lot of folks is a marketing method from a bygone era: The Trade show, or Trade Fair as they’re referred to in most places outside of the US. At one point in time, Trade Shows were a staple in most every tech company’s marketing budget–shows like Comdex, PC Expo, […]
