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You are here: Home / Archives for product introduction

By Phil Morettini 3 Comments

Software Go-To-Market Strategy and Tactics

It’s really hard to generalize what the very best approach to Go-to-Market is for a software product. Like most thing in technology marketing, it is highly dependent on the specifics of the situation. Are we talking about a startup or a billion dollar software company?–SaaS, Open Source or a mobile app?–a major new breakthrough application […]

Filed Under: Online Marketing, Pricing, Product Marketing/Management, Promotion Tagged With: consultant, consulting, go to market, market, marketing, Phil Morettini, PJM Consulting, product introduction, product management, product marketing, software, software introduction, strategy

By Phil Morettini 17 Comments

Startup Mistakes by Software and Hardware Tech Companies

Starting a company, any kind of company is the hardest thing to do in business. Sez me. It’s also one of the most rewarding and fun, if you’re built for the startup experience–though not everyone is. Technology startups have their own unique challenges. There are many different ways to drive off the road, some of […]

Filed Under: Corporate Strategy, Financing, General Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, consulting, early stage, expert, high tech, mistakes, Phil Morettini, planning, product introduction, product management, software, startup, Startup Management, technology, Venture Capital

By Phil Morettini 6 Comments

Trade Shows for Software & Technology Firms – Do They Still Make Sense?

Let’s talk about what for a lot of folks is a marketing method from a bygone era: The Trade show, or Trade Fair as they’re referred to in most places outside of the US. At one point in time, Trade Shows were a staple in most every tech company’s marketing budget–shows like Comdex, PC Expo, […]

Filed Under: Distribution Channels, Marcom, Product Marketing/Management, Promotion Tagged With: best practices, channel, channel development, channel program, consultant, contrarian, customer service, distributor, fair, fare, field, international, market introduction, marketing, mix, new market, new product, Phil Morettini, PJM Consulting, press, press tour, product introduction, product introductoin, Promotion, ROI, show, software, trade, trade fair, trade show, tradefair, tradeshow

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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