It’s challenging to generalize the optimal approach to Go-to-Market for a software product. Like most things in technology marketing, it is highly dependent on the specific situation. Are we talking about a startup or a billion-dollar software company? SaaS, Open Source, or a mobile app? A breakthrough application or a follow-on to an existing product? […]
Startup Mistakes by Software and Hardware Tech Companies
Starting a company, any kind of company is the hardest thing to do in business. Sez me. It’s also one of the most rewarding and fun, if you’re built for the startup experience–though not everyone is. Technology startups have their own unique challenges. There are many different ways to drive off the road, some of […]
Trade Shows for Software & Technology Firms – Do They Still Make Sense?
Let’s talk about what for a lot of folks is a marketing method from a bygone era. I’m referring to the Trade Show, or Trade Fair as they’re called in most places outside of the US. At one point long ago, Trade Shows were a staple in almost every tech company’s marketing budget. Shows like […]
