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You are here: Home / Archives for product management

By Phil Morettini 8 Comments

Does Blockchain Fit in Your Technology Stack?

Bitcoin and by corollary it’s key underlying technology – Blockchain – have been all over the news this year. Not just the financial news or the business news, but pretty much every media outlet of any kind has rarely gone more than a few days without some type of BitCoin or Blockchain coverage. And why […]

Filed Under: Corporate Strategy, Software/Product Development Tagged With: bitcoin, Blockchain, consultant, consulting, crypto, currency, fintech, Phil Morettini, PJM Consulting, product, Product Development, product management, SaaS, software, software development, Software Product, strategy, tech, tech stack, technology, technology stack

By Phil Morettini Leave a Comment

Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini Leave a Comment

How Much Product Marketing Does a Tech Company Need?

This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]

Filed Under: Corporate Strategy, General Management, Marcom, market research, Product Marketing/Management, Startup/Early Stage Tagged With: CEO, channel, consultant, consulting, direct sales, distribution, early stage, growth, hardware, high tech, management, marketing, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, technology

By Phil Morettini 2 Comments

You Should Hire Your First Product Manager When……

In a technology startup company there are many functions that are deemed “critical”. Unless the company is heavily funded – probably by institutional capital – even some of the most critical functions are often not individually staffed in the beginning. Much of the time a founder or early employee splits time between several functions, doing […]

Filed Under: Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, software, startup, strategy, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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