Bitcoin and by corollary it’s key underlying technology – Blockchain – have been all over the news this year. Not just the financial news or the business news, but pretty much every media outlet of any kind has rarely gone more than a few days without some type of BitCoin or Blockchain coverage. And why […]
Lead Nurturing Programs for Tech Businesses
So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some email marketing, PPC, SEO, etc. Most likely accelerated by the fast-emerging AI tools of today. If your software or hardware company is more mature, you’ve done a LOT of these and probably a lot more in […]
Software Product/Market Fit
Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
How Much Product Marketing Does a Tech Company Need?
This seems like an odd question to those in the software and hardware technology business. Those who actually value product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases, that’s not […]
You Should Hire Your First Product Manager When……
In a technology startup company, many functions are deemed “critical”. Unless the company is heavily funded, probably by institutional capital, even some of the most critical functions are often not individually staffed in the beginning. Much of the time, a founder or early employee splits time between several functions, doing the best he or she […]
