One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]
Will SaaS Lead to the Death of Software Product Management?
There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]
Integrating the Marketing and Engineering Functions at Technology Companies
In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function, which usually (but not always) includes both current product management/marketing and future product planning. While this is certainly an appropriate way to organize a software […]
High Tech Market Research for New Products
One of the biggest problems in High Tech businesses is that a “technology-focused” approach often tends to dominate strategic decisions, especially among startups. This shouldn’t be a surprise. Much of this occurs because many founders of software and hardware companies tend to come from an engineering, programming or other technical background. While this enables a […]
