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You are here: Home / Archives for product manager

By Phil Morettini 2 Comments

Market Research for Software Products

One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: business model, CEO, consultant, consulting, developer, early stage, management, market, market research, marketing, online, Phil Morettini, PJM Consulting, product, Product Development, product manager, product marketing, production code, SaaS, software, startup, strategy, target market

By Phil Morettini 13 Comments

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, SaaS, Social media, Software/Product Development Tagged With: business model, community, consultant, consumer software, IP, ISV, management, market intelligence, marketing, MRD, Product Development, product management, product manager, SaaS, Social media, software, Software as a Service, Web 2.0

By Phil Morettini 2 Comments

Integrating the Marketing and Engineering Functions at Technology Companies

In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function, which usually (but not always) includes both current product management/marketing and future product planning. While this is certainly an appropriate way to organize a software […]

Filed Under: General Management, hardware, Product Marketing/Management, Software/Product Development Tagged With: CEO, collaboration, conflict, consulting, developer driven, engineering, hardware, high tech, management, market, marketing, new product, Phil Morettini, PJM Consulting, Product Development, product management, product manager, product marketing, product planning, relationship, SaaS, software, software developer, tech, technology, VP

By Phil Morettini 2 Comments

High Tech Market Research for New Products

One of the biggest problems in High Tech businesses is that a “technology-focused” approach often tends to dominate strategic decisions, especially among startups. This shouldn’t be a surprise. Much of this occurs because many founders of software and hardware companies tend to come from an engineering, programming or other technical background. While this enables a […]

Filed Under: B2C, market research, Pricing, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: focus group, hardware, high tech, market research, new, product, Product Development, product management, product manager, product marketing, product planning, project manager, software, startup, tech, Technical founder

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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