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You are here: Home / Archives for product planning

By Phil Morettini Leave a Comment

You Should Hire Your First Product Manager When……

In a technology startup company there are many functions that are deemed “critical”. Unless the company is heavily funded – probably by institutional capital – even some of the most critical functions are often not individually staffed in the beginning. Much of the time a founder or early employee splits time between several functions, doing […]

Filed Under: Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

BYOD, Enterprise Mobile ISVs and Cross-Platform Support

One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Product Marketing/Management, Software/Product Development Tagged With: Android, Blackberry, bring your own device, business model, BYOD, consultant, consulting, cross-platform, iOS, iPhone, ISV, IT, marketing, Microsoft, mobile, mobile software, Phil Morettini, PJM Consulting, product, Product Development, product marketing, product planning, software, software developer, strategy, tech, technology

By Phil Morettini 3 Comments

Software Product Marketing: Horizontal vs. Vertical

An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Product Marketing/Management, Promotion, SaaS, Software/Product Development Tagged With: business model, channel sales, consultant, consulting, early stage, horizontal market, horizontal marketing, marketing, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, Promotion, SaaS, Software as a Service, software product marketing, strategy, traditionally licensed, VAR, vertical market

By Phil Morettini 2 Comments

Integrating the Marketing and Engineering Functions at Technology Companies

In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function, which usually (but not always) includes both current product management/marketing and future product planning. While this is certainly an appropriate way to organize a software […]

Filed Under: General Management, hardware, Product Marketing/Management, Software/Product Development Tagged With: CEO, collaboration, conflict, consulting, developer driven, engineering, hardware, high tech, management, market, marketing, new product, Phil Morettini, PJM Consulting, Product Development, product management, product manager, product marketing, product planning, relationship, SaaS, software, software developer, tech, technology, VP

By Phil Morettini 2 Comments

High Tech Market Research for New Products

One of the biggest problems in High Tech businesses is that a “technology-focused” approach often tends to dominate strategic decisions, especially among startups. This shouldn’t be a surprise. Much of this occurs because many founders of software and hardware companies tend to come from an engineering, programming or other technical background. While this enables a […]

Filed Under: B2C, market research, Pricing, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: focus group, hardware, high tech, market research, new, product, Product Development, product management, product manager, product marketing, product planning, project manager, software, startup, tech, Technical founder

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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