Let’s talk about another great way of promoting your High Tech product or business on the Internet. One of the best ways to bring QUALIFIED prospects to your site is by publishing whitepapers. In a previous column, I wrote about WhitePaperSource.com. This is still a great place to start if you are thinking about writing […]
Expense Controls for Early Stage Software and Tech Companies–Can You Overdo It?
I’m sure you’ve seen it too many times before–the free-spending startup software or hardware company which burns through their funds like a cocaine addict on vacation in Columbia. It’s ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is hard to feel sorry for the management […]
Flattening of the Growth Curve
In every company’s history, there comes a time (or two or three or four times!) when your momentum slows and the sales curve begins to flatten. A period of flat or declining tech company growth can be one of the most trying and frustrating times for software and hardware company managers. No, I don’t believe […]
Technology Sales & Marketing-Is a direct or indirect approach best?
A question that often arises with early-stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers/retailers, or OEM partners?” Best Technology Sales Method: It depends The answer, like most topics discussed in this forum, is rarely as […]
High Tech Product Promotion
In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]