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By Phil Morettini 2 Comments

Integrating the Marketing and Engineering Functions at Technology Companies

In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function, which usually (but not always) includes both current product management/marketing and future product planning. While this is certainly an appropriate way to organize a software […]

Filed Under: General Management, hardware, Product Marketing/Management, Software/Product Development Tagged With: CEO, collaboration, conflict, consulting, developer driven, engineering, hardware, high tech, management, market, marketing, new product, Phil Morettini, PJM Consulting, Product Development, product management, product manager, product marketing, product planning, relationship, SaaS, software, software developer, tech, technology, VP

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PJM Consulting
San Diego, CA 92130
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Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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