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By Phil Morettini 2 Comments

KPI Metrics for Software and Hardware Technology Company Success

There is a range of operating styles among entrepreneurs in hardware and software companies. Some CEOs are “quants”; very numbers oriented. Others, especially in the early days, base most of their strategic decisions on experience, feel and “gut”. I believe that there is room for both of these approaches in strategy development; especially in the […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: ARR, burn rate, CAC, CEO, consultant, consulting, CRR, data analytics, early stage, failure rates, Gross Profit Margin, hardware, high tech, KPI metrics, KPIs, LTV, management, MRR, NPS, Phil Morettini, PJM Consulting, revenue, RGR, SaaS, software, startup, tech, technology, VC

By Phil Morettini 10 Comments

Forecasting New Technology Products

Forecasting is a thankless job. It’s a lot like being a referee or umpire in your favorite sport; the only time a game official is noticed is when they do something wrong! Similarly, a forecaster’s primary aim is too stay out of the “news”. Unfortunately, sales forecasting methods for new tech products don’t always allow […]

Filed Under: market research, Pricing, Product Marketing/Management, Startup/Early Stage Tagged With: bottom up, forecast, forecasting, hardware, new product, product, product management, product marketing, revenue, sales, smoothing, software, technology, top down, trend, units

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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