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You are here: Home / Archives for SaaS

By Phil Morettini 1 Comment

How To Calculate Software Or SaaS Target Market Size

Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: bottom up, market research, market segment, market size, market size estimation, market sizing, primary market research, SaaS, SaaS startup, secondary market research, software, software product marketing, software startup, TAM market size, top down

By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?

This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in  business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]

Filed Under: Corporate Strategy, Operations Tagged With: Boston, distributed teams, major tech hubs, New York, remote work, remote worker, SaaS, silicon valley, slack, software, startup hubs, tech, tech center, tech hubs, work at home, work from home, work remotely, zoom

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini 1 Comment

Are Angel Investors Right for your Hardware or Software Business?

As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions,  a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment.  In addition, for many companies VC funding […]

Filed Under: Financing, Startup/Early Stage Tagged With: Angel Funding, angel investment, Angel investors, friends and family funding, Funding Rounds, fundraising, hardware, SaaS, SaaS startup, software, Startup Management, tech, VC, VC funding

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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