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You are here: Home / Archives for SaaS startup

By Phil Morettini Leave a Comment

The Importance of Focus, Bootstrapping & Other Software Startup Necessities

I was talking to a first-time software entrepreneur recently, as I often do. As I was trying to give him some useful counsel, it struck me how I tended to give certain pieces of advice over and over during these types of discussions. So I thought I’d try to summarize some of these nuggets that […]

Filed Under: Startup/Early Stage Tagged With: bootstrapping, SaaS startup, software startup

By Phil Morettini 1 Comment

How To Calculate Software Or SaaS Target Market Size

Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: bottom up, market research, market segment, market size, market size estimation, market sizing, primary market research, SaaS, SaaS startup, secondary market research, software, software product marketing, software startup, TAM market size, top down

By Phil Morettini Leave a Comment

What Makes The Difference Between Tech Startup Success And Failure?

Back in the day there really wasn’t anything called a “startup”. New companies were just all called “small businesses”. That ended with the tech startup success of the Microsofts and Googles of the world, who rapidly created large, successful companies not all that long after they were started. These days we romanticize the startup and […]

Filed Under: Startup/Early Stage Tagged With: most successful startups, SaaS startup, software startup, startup failure, startup success, startup success rate, tech startup, tech startup success

By Phil Morettini Leave a Comment

The Ideal Age for a Tech Startup Founder is?

I’ve run across many articles discussing this question over the years. Some of them are software or tech startup specific, while others take on the topic of founding any kind of startup company generally. I think it’s an interesting topic, one that I’ve thought about a lot as I’ve been a startup guy in one […]

Filed Under: Startup/Early Stage Tagged With: founder age, founder of startup, founding a startup, SaaS startup, software startup, startup, startup founder, startup founder age, tech startup, tech startup founder

By Phil Morettini 1 Comment

4 Common Types of Legal Issues Facing Software and Hardware Tech Startups

In most startups the founders are excited by a novel technology. Or maybe a new marketing approach or distribution strategy. Rarely is a group of founders enthused to be thinking about potential legal issues for startups that might trip them up. Unless there’s a lawyer among the founders, of course:-) But for almost every tech […]

Filed Under: Corporate Strategy, General Management, Operations Tagged With: Cap table, CCPA, data protection, GDPR, legal expenses, legal issues, legal issues for startups, Privacy, regulations, Regulatory, SaaS startup, software, Software as a Service, Startup Management

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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