Among the potential ingredients for the marketing mix of a high tech software or hardware company, PR (Press Relations) is very high on my list. There’s a good reason for it. It is often the most cost effective tactic you can use to generate leads, build the image of the company and create the credibility […]
Engineers Hiring Sales Reps
The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often viewed as a… Necessary Evil Particularly in the startup phase of a software or hardware company, the CEO and many of the senior management has often come from a technical (or at […]
International Distribution of Software Products
Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the above all too often, especially when the founder or CEO comes […]
