When I got my first job in the IT industry at HP way back when, the enlightened management style that I encountered was a revelation. I had worked early in my career at large, “old-school” industrial companies where “top down”, authoritarian management approaches (and other practices much worse) were still the norm. The management style […]
The Importance of Content Marketing for Tech Startups
Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]
5 Sales Tactics A Tech Sales Force Should Never Use
Hiring sales people always feels like a pretty straightforward exercise. And really, the job itself seems pretty straightforward as well. But don’t confuse straightforward with easy. It’s not – and if bad practices creep into the sales reps bag it becomes even harder. It never ceases to amaze me the bad practices utilized by many […]
Lead Nurturing Programs for Tech Businesses
So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]
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