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By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]

Filed Under: Corporate Strategy, Financing, Operations, Startup/Early Stage, Uncategorized Tagged With: B2B, budget, CEO, channel, channel sales, consultant, consulting, consumer software, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Phil Morettini, PJM Consulting, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini Leave a Comment

The Remote Office in Tech Sales & Marketing

The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, sales Tagged With: B2B, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, growth, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 5 Comments

VERY Early Stage Tech Sales & Marketing

There is a lot of different stuff written about sales and marketing and even more specifically tech sales & marketing. Much of it is very good; some is awful. But what I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, […]

Filed Under: Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, sales, Startup/Early Stage Tagged With: B2B, business model, CEO, consultant, consulting, direct sales, distributor, early stage, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

You Should Scale Your Tech Company Sales Force When…..

Many tech executives would finish the sentence in the title above with something like “when you ship your first product”, “when you start your company” or “as soon as possible”. All have a similar meaning–every tech company needs sales revenue and would like as large of a hardware or software sales force as possible to […]

Filed Under: Business Models, Corporate Strategy, General Management, sales Tagged With: CEO, consultant, consulting, direct sales, hardware, high tech, Phil Morettini, PJM Consulting, sales, sales force, sales process, software, tech, technology

By Phil Morettini 7 Comments

Key Qualities of a Successful Software Startup CEO

Many articles have been written on what makes a good CEO in general. It’s important to note, however, that what it takes to be a good Fortune 500 CEO is quite different from what it takes to succeed as an early stage software or hardware CEO. In this article I’m going to focus on the […]

Filed Under: Corporate Strategy, General Management, hardware, Product Marketing/Management, sales, Software/Product Development, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product marketing, sales, software, startup, strategy, tech, technology, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
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Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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