One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]
The Remote Office in Tech Sales & Marketing
The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]
VERY Early Stage Tech Sales & Marketing
There is a lot of different stuff written about sales and marketing and even more specifically tech sales & marketing. Much of it is very good; some is awful. But what I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, […]
You Should Scale Your Tech Company Sales Force When…..
Many tech executives would finish the sentence in the title above with something like “when you ship your first product”, “when you start your company” or “as soon as possible”. All have a similar meaning–every tech company needs sales revenue and would like as large of a hardware or software sales force as possible to […]
The Tech Company Equivalent of the Canary in the Mineshaft
For those of you puzzled by the title above, long ago canaries were used in the mining industry as leading indicators of looming catastrophe underground. When the canary was overcome by and died from dangerous levels of gas in the mine, things were about to get very bad–and it was time to get out. So […]
