I have definite ideas on this question. But what got my attention recently was a reference to SEO in a prime time television show (one of the legal dramas) on one of the major US networks. It went something like this: Lawyer: “What are you concerned about?” Client: “I’m concerned that the jury will have […]
Search Engine Optimization (SEO) Through Online Bookmarking
I’ve spent a fair amount of time talking about Search Engine Optimization in the past. The reason is that in the new century, this is as fundamental to marketing success as print advertising in the last fifty years, and maybe billboard advertising in the fifty years previous to the last fifty. The details and tactics […]
SEO From an IT Company CEO Perspective
Internet Marketing has been a big deal for a long time now; it’s definitely mainstream marketing at this point. But Internet Marketing means different things to different people—Social media marketing, banner advertising, pay-per-click ads, email newsletters, email direct marketing, affiliate marketing, electronic press releases, etc. Any and all of these may be an important part […]
High Tech Product Promotion
In this forum I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is the tech product promotion methods. I work with a lot of early stage software companies which are at a stage where gaining (or regaining) market traction is crucial to moving the […]
