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You are here: Home / Archives for search engine optimization

By Phil Morettini Leave a Comment

How To Overcome Objections On The Road To Exceptional Content Marketing Strategy

Content marketing isn’t a new concept anymore; most of my readers will have at least a basic understanding of the concept. In fact, I consider it to be very much a mainstream marketing technique at this point. But a good number of senior executives and startup entrepreneurs still view it as ” too expensive”; at […]

Filed Under: Online Marketing Tagged With: content marketing, content marketing strategy, content strategy for startups, evergreen articles, evergreen content, search engine optimization, search engine visibility, seo, Social Media Marketing, software content marketing, tech content marketing, Thought Leadership, website engagement

By Phil Morettini Leave a Comment

Phil Morettini interviewed on Local SEO Today Podcast

PJM Consulting President Phil Morettini was recently interviewed by John Vuong on the Local SEO Today Podcast. The podcast is aimed at providing small and early stage businesses with advice and guidance to grow and prosper. You can listen to the entire podcast using the link below: Phil Morettini Interview on Local SEO Today Podcast

Filed Under: Startup/Early Stage Tagged With: marketing, Phil Morettini, PJM Consulting, podcast, search engine optimization, seo, small business

By Phil Morettini 7 Comments

Is SEO a Legitimate Marketing Technique?

I have definite ideas on this question. But what got my attention recently was a reference to SEO in a prime time television show (one of the legal dramas) on one of the major US networks. It went something like this: Lawyer: “What are you concerned about?” Client: “I’m concerned that the jury will have […]

Filed Under: B2C, Corporate Strategy, Marcom, Online Marketing, Promotion Tagged With: consulting, content marketing, Google, high tech, inbound marketing, online, Phil Morettini, PJM Consulting, search engine optimization, seo, strategy, tech, technology, website

By Phil Morettini Leave a Comment

Search Engine Optimization (SEO) Through Online Bookmarking

I’ve spent a fair amount of time talking about Search Engine Optimization in the past. The reason is that in the new century, this is as fundamental to marketing success as print advertising in the last fifty years, and maybe billboard advertising in the fifty years previous to the last fifty. The details and tactics […]

Filed Under: Online Marketing, Promotion, Social media, Startup/Early Stage Tagged With: bookmark, business, favorites, marketing, online, Phil Morettini, PJM Consulting, search engine optimization, seo, social, tag, website

By Phil Morettini 3 Comments

SEO From an IT Company CEO Perspective

Digital Marketing has been the mainstream marketing method for a long time now. But Digital or Internet Marketing means different things to different people. Social media marketing, banner advertising, pay-per-click ads, email newsletters, direct email marketing, affiliate marketing, electronic press releases, etc., all fit in the digital marketing bucket. Any and all of these may […]

Filed Under: Marcom, Online Marketing, Promotion Tagged With: Bing, CEO, CXO, Google, hardware, IT Company, management, optimization, PPC, search engine optimization, seo, software

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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