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You are here: Home / Archives for selling

By Phil Morettini 1 Comment

The Importance of Social Proof Examples in Tech Sales & Marketing

Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]

Filed Under: Online Marketing, sales Tagged With: early stage, hardware sales, marketing, mobile software, SaaS, sales cycle, selling, Social media, social proof, social proof examples, social selling

By Phil Morettini 4 Comments

Business Models in the SMB Market

The SMB market is often a popular topic for hardware and software companies. Of course, first and foremost everyone wants to sell to the Enterprise market. But as a result, competition is fierce and standards are very high for these select large companies. If you get to the Enterprise market early with an innovation that […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Pricing, Product Marketing/Management, SaaS, sales, Software/Product Development, Startup/Early Stage, VARs Tagged With: business model, enterprise, hardware, inside sales, IT department, market, marketing, medium sized business, outside sales, SaaS, sales, selling, small business, smb, SMB market, SME, software, Software as a Service, value proposition, VAR

By Phil Morettini 2 Comments

Is It Time to Sell Your Hardware or Software Company?

Cashing out–this is the point that most, if not all, technology entrepreneurs aspire to reach. They dream of their exit strategy: selling their company and laying on a beach somewhere;  a colorful drink with the requisite tiny umbrella cooling in their hand. There are a few of you out there that have NO exit strategy […]

Filed Under: Business Development, Corporate Strategy, hardware, Mergers & Acquisitions, Startup/Early Stage Tagged With: acquisitions, consultant, consulting, divestiture, exit, growth, hardware, high tech, information technology, IT, liquidity, management, market, mergers, Phil Morettini, PJM Consulting, sales, selling, software, strategy, tech, technology

By Phil Morettini 6 Comments

Selling Through OEMS

I’ve previously discussed selling through VARs as a distribution channel strongly favored (maybe a bit too much!) by many early stage technology and software companies. In this article I’m going to look at another “holy grail” channel that is often misunderstood and misused: The Hardware & Software OEM Channel. This channel can pay big dividends, […]

Filed Under: B2C, Business Development, Business Models, Corporate Strategy, Distribution Channels, hardware, Product Marketing/Management, Startup/Early Stage Tagged With: business model, channel, channel sales, consultant, consumer software, distribution, high tech, marketing, OEM, Phil Morettini, PJM Consulting, selling, software, startup, strategy, tech, technology, VAR

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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