Every CEO and business owner understands the importance of Financial Auditing and Controls. Not only is it mandated for many businesses from a legal perspective, but it’s a very important business function to keep an eye on in order to uncover and root out fraud, waste and financial abuse. But many businesses can benefit by […]
Formulating an Effective SEO and Content Strategy for Startups
Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
Tech Startup Social Media Strategy and Tactics
Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]
The Importance of Content Marketing for Tech Startups
Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]
Is Outbound Marketing Dead?
The trend in the marketing world for some time has been away from “outbound marketing” towards “inbound marketing”–otherwise know as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other buzz-terms. The definitions may vary slightly, but they’re essentially variations on the same theme: Potential customers find you, rather than you (the marketer) […]
