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You are here: Home / Archives for seo

By Phil Morettini Leave a Comment

How To Overcome Objections On The Road To Exceptional Content Marketing Strategy

Content marketing isn’t a new concept anymore; most of my readers will have at least a basic understanding of the concept. In fact, I consider it to be very much a mainstream marketing technique at this point. But a good number of senior executives and startup entrepreneurs still view it as ” too expensive”; at […]

Filed Under: Online Marketing Tagged With: content marketing, content marketing strategy, content strategy for startups, evergreen articles, evergreen content, search engine optimization, search engine visibility, seo, Social Media Marketing, software content marketing, tech content marketing, Thought Leadership, website engagement

By Phil Morettini Leave a Comment

Phil Morettini interviewed on Local SEO Today Podcast

PJM Consulting President Phil Morettini was recently interviewed by John Vuong on the Local SEO Today Podcast. The podcast is aimed at providing small and early stage businesses with advice and guidance to grow and prosper. You can listen to the entire podcast using the link below: Phil Morettini Interview on Local SEO Today Podcast

Filed Under: Startup/Early Stage Tagged With: marketing, Phil Morettini, PJM Consulting, podcast, search engine optimization, seo, small business

By Phil Morettini Leave a Comment

Key Software Company Business Functions to Regularly Audit

Every CEO and business owner  understands the importance of Financial Auditing and Controls. Not only is it mandated for many businesses from a legal perspective, but it’s a very important business function to keep an eye on in order to uncover and root out fraud, waste and financial abuse. But many businesses can benefit by […]

Filed Under: General Management Tagged With: compliance, content audit, marketing, marketing audit, operational audit, Pricing, pricing audit, SaaS, seo, SEO Audit, Software as a Service, software company, UX, website audit

By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

Tech Startup Social Media Strategy and Tactics

Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: B2B, blog, Blogging, consultant, Facebook, Google, high tech, Linkedin, Phil Morettini, Pinterest, PJM Consulting, Quibb, Quora, SaaS, seo, Social Media Marketing, startup, strategy, tech, technology, Twitter

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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