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By Phil Morettini 1 Comment

The Importance of Social Proof Examples in Tech Sales & Marketing

Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]

Filed Under: Online Marketing, sales Tagged With: early stage, hardware sales, marketing, mobile software, SaaS, sales cycle, selling, Social media, social proof, social proof examples, social selling

By Phil Morettini Leave a Comment

B2C Strategies to Enhance Growth of B2B Software Companies

Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]

Filed Under: B2C, Business Models, Online Marketing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consultant, consulting, consumer software, customer success, early stage, Freemium, management, market, marketing, Phil Morettini, PJM Consulting, Pricing, Social media, software, strategy

By Phil Morettini Leave a Comment

B2B Social Selling and Marketing Strategy

As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career that actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms, technologies and tactical methods have changed and will continue to change dramatically. This is […]

Filed Under: Online Marketing, Promotion, sales, Social media Tagged With: B2B, channel sales, consultant, consulting, high tech, management, marketing, Phil Morettini, PJM Consulting, Social media, Social Media Marketing, social selling, strategy, tech, technology

By Phil Morettini 2 Comments

Social Media Marketing for B2B Tech Companies

By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: B2B, bookmark, community, consultant, consulting, delicions, digg, Facebook, Google, high tech, Linkedin, management, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, reddit, Social media, Social Media Marketing, software, strategy, stumbleupon, tech, technology, Twitter, website, YouTube

By Phil Morettini 9 Comments

Is Outbound Marketing Dead?

The trend in the marketing world for some time has been away from “outbound marketing” towards “inbound marketing”–otherwise know as “content marketing”, “permission marketing”, “new marketing” “modern marketing” and a few other buzz-terms. The definitions may vary slightly, but they’re essentially variations on the same theme: Potential customers find you, rather than you (the marketer) […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Promotion, Social media Tagged With: blog, consulting, consumer software, content, content marketing, direct, high tech, inbound marketing, market, marketing, modern marketing, new marketing, Outbound Marketing, permission marketing, product management, product marketing, Promotion, pull, pull marketing, push, push marketing, seo, Social media, software, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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