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You are here: Home / Archives for Social Media Marketing

By Phil Morettini Leave a Comment

How To Overcome Objections On The Road To Exceptional Content Marketing Strategy

Content marketing isn’t a new concept anymore; most of my readers will have at least a basic understanding of the concept. In fact, I consider it to be very much a mainstream marketing technique at this point. But a good number of senior executives and startup entrepreneurs still view it as ” too expensive”; at […]

Filed Under: Online Marketing Tagged With: content marketing, content marketing strategy, content strategy for startups, evergreen articles, evergreen content, search engine optimization, search engine visibility, seo, Social Media Marketing, software content marketing, tech content marketing, Thought Leadership, website engagement

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

Social Media Management Software Selection Tips

As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]

Filed Under: Marcom, Online Marketing, Social media Tagged With: social media management app, social media management software, social media management tool, Social Media Marketing, social media marketing software, social media marketing tool

By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

Tech Startup Social Media Strategy and Tactics

Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: B2B, blog, Blogging, consultant, Facebook, Google, high tech, Linkedin, Phil Morettini, Pinterest, PJM Consulting, Quibb, Quora, SaaS, seo, Social Media Marketing, startup, strategy, tech, technology, Twitter

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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