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By Phil Morettini 13 Comments

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, SaaS, Social media, Software/Product Development Tagged With: business model, community, consultant, consumer software, IP, ISV, management, market intelligence, marketing, MRD, Product Development, product management, product manager, SaaS, Social media, software, Software as a Service, Web 2.0

By Phil Morettini 2 Comments

All atwitter About Twitter Marketing

There’s been a lot said and written about the newest Social Media craze, Twitter. Particularly in the popular press, there’s also been a lot of misinformation. Sometimes the only way to get the real story is to try it yourself. I thought I’d give it a shot, and throw in my two cents on what […]

Filed Under: Online Marketing, Promotion, Social media Tagged With: 140 character limit, blog, branding, business, communications, deep links, keyword, marketing, micro blog, Social media, Twitter

By Phil Morettini Leave a Comment

White Papers in the High Tech and Software Marketing Mix

There are many marketing methods in Software and IT marketing that can be appropriate in some–but not all situations. I’d put White Papers in that category. The term “white paper” is a broadly used term, and can mean different things to different people. There are non-technical and technical white papers. I define a white paper […]

Filed Under: Marcom, Online Marketing, Promotion Tagged With: automated sales process, B2B, complex, consultant, consulting, high tech, IT, lead gen, lead generation, marketing, mix, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, prospect, sales cycle, sales funnel, seo, Social media, software, tech, tech white paper, technical white paper, White Paper

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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