Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]
B2B Social Selling and Marketing Strategy
As we sit here in 2026, sales and marketing are still the same. And totally different. In my long career, the actual fundamentals of sales and marketing haven’t changed a bit. Contrary to the belief of some. However, the platforms, technologies, and tactical methods have changed and will continue to change dramatically. This is the […]
