There is a range of operating styles among entrepreneurs in the hardware and software companies. Some CEOs are “quants”; very numbers oriented. Others, especially in the early days, base most of their strategic decisions on experience, feel and “gut”. I believe that there is room for both of these approaches in strategy development; especially in […]
Planning your SaaS MVP
Planning a new product using the concept of an MVP – an acronym for “Minimum Viable Product” has become very hot in the technology world in recent years. Of course, this is really just modern terminology for an age old marketing concept. But a software or SaaS MVP is still an important concept and very […]
The End of a Tech Startup Journey: 6 Signs a Company is Failing
No entrepreneur goes into their software or hardware technology startup with the idea that it will fail. But sadly, more often than not it will. I’ve written repeatedly about the key qualities and activities required for startup company success. Before you read on, remember that NOT giving up easily is VERY high on the list! […]
Can You Do an Internal Startup Within a Large Corporation?
This is an interesting question. For the purposes of this article, we will define an internal startup as a new business unit which doesn’t fit neatly within the confines of larger, mature company’s existing business activities. The general answer seems like it should be “yes”! But in practice, there are many unique “gotchas” which can […]
Tech Marketing on a Shoestring Budget
When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]
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