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By Phil Morettini 1 Comment

How To Calculate Software Or SaaS Target Market Size

Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: bottom up, market research, market segment, market size, market size estimation, market sizing, primary market research, SaaS, SaaS startup, secondary market research, software, software product marketing, software startup, TAM market size, top down

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Digital Transformation – is it Important in Tech Marketing?

The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]

Filed Under: Marcom, Product Marketing/Management Tagged With: digital transformation, digital transformation and marketing, digital transformation marketing, digital transformation terminology, hardware marketing, SaaS marketing, software, software marketing, tech marketing

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The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

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Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?

This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in  business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]

Filed Under: Corporate Strategy, Operations Tagged With: Boston, distributed teams, major tech hubs, New York, remote work, remote worker, SaaS, silicon valley, slack, software, startup hubs, tech, tech center, tech hubs, work at home, work from home, work remotely, zoom

By Phil Morettini Leave a Comment

Is it Crazy to Launch a Startup Software Company During a Pandemic?

How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]

Filed Under: SaaS, Startup/Early Stage, Uncategorized Tagged With: Bad economy, business downturn, Cloud Computing, innovation, market downturn, mobile software, Pandemic, software, software company, startup, tech

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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