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You are here: Home / Archives for Software as a Service

By Phil Morettini 1 Comment

4 Common Types of Legal Issues Facing Software and Hardware Tech Startups

In most startups the founders are excited by a novel technology. Or maybe a new marketing approach or distribution strategy. Rarely is a group of founders enthused to be thinking about potential legal issues for startups that might trip them up. Unless there’s a lawyer among the founders, of course:-) But for almost every tech […]

Filed Under: Corporate Strategy, General Management, Operations Tagged With: Cap table, CCPA, data protection, GDPR, legal expenses, legal issues, legal issues for startups, Privacy, regulations, Regulatory, SaaS startup, software, Software as a Service, Startup Management

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Key Software Company Business Functions to Regularly Audit

Every CEO and business owner  understands the importance of Financial Auditing and Controls. Not only is it mandated for many businesses from a legal perspective, but it’s a very important business function to keep an eye on in order to uncover and root out fraud, waste and financial abuse. But many businesses can benefit by […]

Filed Under: General Management Tagged With: compliance, content audit, marketing, marketing audit, operational audit, Pricing, pricing audit, SaaS, seo, SEO Audit, Software as a Service, software company, UX, website audit

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Building a SaaS Company on a Budget by Outsourcing

SaaS companies are started in many different ways. Some have a big idea, go get Angel or VC funding and start hiring executives and employees in droves. Others grow out of an existing business such as a software services company or a VAR. But what about the guy or gal that has an idea on […]

Filed Under: Business Models, Corporate Strategy, SaaS, Startup/Early Stage Tagged With: bootstrap, CEO, consultant, consulting, early stage, Interim Executive, interns, management, online marketplaces, outsourcing, Phil Morettini, PJM Consulting, Product Development, SaaS startup, software, Software as a Service, software business model, software development, startup, startup budget, startup outsourcing, temp agencies, VC

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Webinar Marketing for Software Companies

Software companies have a variety of promotional opportunities available to fill the sales pipeline and move prospects along through it. The particular techniques used and their individual  priority depends upon a number of factors, including but not limited to market segment, product complexity, price points and length of the sale cycle. One of my favorite […]

Filed Under: Marcom, Online Marketing, Promotion, SaaS, Social media Tagged With: B2B, consultant, consulting, discussion forums, Facebook, high tech, high touch, Linkedin, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, SaaS, sales, Social Media Marketing, software, Software as a Service, tech, technology, Twitter, webinar, Webinar content, webinar marketing, webinar promotion

By Phil Morettini 3 Comments

Software Product Marketing: Horizontal vs. Vertical

An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Product Marketing/Management, Promotion, SaaS, Software/Product Development Tagged With: business model, channel sales, consultant, consulting, early stage, horizontal market, horizontal marketing, marketing, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, Promotion, SaaS, Software as a Service, software product marketing, strategy, traditionally licensed, VAR, vertical market

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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