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You are here: Home / Archives for software developer

By Phil Morettini Leave a Comment

BYOD, Enterprise Mobile ISVs and Cross-Platform Support

One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Product Marketing/Management, Software/Product Development Tagged With: Android, Blackberry, bring your own device, business model, BYOD, consultant, consulting, cross-platform, iOS, iPhone, ISV, IT, marketing, Microsoft, mobile, mobile software, Phil Morettini, PJM Consulting, product, Product Development, product marketing, product planning, software, software developer, strategy, tech, technology

By Phil Morettini 14 Comments

Selling SaaS through the VAR Channel

The move toward Software-as-a-Service (SaaS) has been the strongest trend in the software business in recent memory. It changes the software business model in a number of fundamental ways. For the purposes of this article, I’m assuming the reader has a basic understanding of the SaaS business model. I’m also going to assume a basic […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, SaaS, sales, VARs Tagged With: B2B, business model, channel marketing, channel sales, conflict, direct sales, distribution, marketing, online, Phil Morettini, PJM Consulting, product marketing, SaaS, software, Software as a Service, software developer, traditional software license, VAR

By Phil Morettini 2 Comments

What is the Best Place to Locate a Tech Company?

There are many great places in the world where software and technology companies thrive. Outside the US, India has a rich history and deep resources in software development. Brazil, China and Eastern Europe have emerged as low cost development centers. All of these areas are better know for outsourced software development services, however, and are […]

Filed Under: Corporate Strategy, Distribution Channels, General Management, Software/Product Development, Startup/Early Stage Tagged With: annual management, Bay Area, best location, best technology location, consumer software, hardware, high tech, lifestyle, location, low cost, manufacturing, outsourcing, product development resources, software, software developer, strategy, taxes, tech center

By Phil Morettini 2 Comments

Integrating the Marketing and Engineering Functions at Technology Companies

In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually one VP over the Product Development function and another VP over the overall marketing function, which usually (but not always) includes both current product management/marketing and future product planning. While this is certainly an appropriate way to organize a software […]

Filed Under: General Management, hardware, Product Marketing/Management, Software/Product Development Tagged With: CEO, collaboration, conflict, consulting, developer driven, engineering, hardware, high tech, management, market, marketing, new product, Phil Morettini, PJM Consulting, Product Development, product management, product manager, product marketing, product planning, relationship, SaaS, software, software developer, tech, technology, VP

By Phil Morettini Leave a Comment

High Tech Product Planning

There are many ways to skin a cat, so the old saying goes (a terrible expression that it is!). Product planning of software and hardware tech products seems to fit in the same category. There are some models that you tend to see over and over again. And there are a lot of different ways […]

Filed Under: market research, Product Marketing/Management, Software/Product Development Tagged With: customer centric, customer development, developer driven, hardware, high tech, management, market, market-centric, marketing, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, product planning, software, software developer, strategy, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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