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You are here: Home / Archives for software introduction

By Phil Morettini 3 Comments

Software Go-To-Market Strategy and Tactics

It’s really hard to generalize what the very best approach to Go-to-Market is for a software product. Like most thing in technology marketing, it is highly dependent on the specifics of the situation. Are we talking about a startup or a billion dollar software company?–SaaS, Open Source or a mobile app?–a major new breakthrough application […]

Filed Under: Online Marketing, Pricing, Product Marketing/Management, Promotion Tagged With: consultant, consulting, go to market, market, marketing, Phil Morettini, PJM Consulting, product introduction, product management, product marketing, software, software introduction, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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