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You are here: Home / Archives for software product marketing

By Phil Morettini 1 Comment

How To Calculate Software Or SaaS Target Market Size

Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: bottom up, market research, market segment, market size, market size estimation, market sizing, primary market research, SaaS, SaaS startup, secondary market research, software, software product marketing, software startup, TAM market size, top down

By Phil Morettini Leave a Comment

Planning your SaaS MVP

Planning a new product using the concept of an MVP – an acronym for “Minimum Viable Product” has become very hot in the technology world in recent years. Of course, this is really just modern terminology for an age old marketing concept. But a software or SaaS MVP is still an important concept and very […]

Filed Under: Product Marketing/Management, SaaS, Software/Product Development Tagged With: minimum viable product, minimum viable product software, MVP product, mvp software, Phil Morettini, PJM Consulting, Product Development, SaaS MVP, SaaS startup, software, Software Product, software product management, software product marketing

By Phil Morettini 3 Comments

Software Product Marketing: Horizontal vs. Vertical

An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Product Marketing/Management, Promotion, SaaS, Software/Product Development Tagged With: business model, channel sales, consultant, consulting, early stage, horizontal market, horizontal marketing, marketing, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, Promotion, SaaS, Software as a Service, software product marketing, strategy, traditionally licensed, VAR, vertical market

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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