I was talking to a first-time software entrepreneur recently, as I often do. As I was trying to give him some useful counsel, it struck me how I tended to give certain pieces of advice over and over during these types of discussions. So I thought I’d try to summarize some of these nuggets that […]
How To Calculate Software Or SaaS Target Market Size
Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]
What Makes The Difference Between Tech Startup Success And Failure?
Back in the day there really wasn’t anything called a “startup”. New companies were just all called “small businesses”. That ended with the tech startup success of the Microsofts and Googles of the world, who rapidly created large, successful companies not all that long after they were started. These days we romanticize the startup and […]
The Ideal Age for a Tech Startup Founder is?
I’ve run across many articles discussing this question over the years. Some of them are software or tech startup specific, while others take on the topic of founding any kind of startup company generally. I think it’s an interesting topic, one that I’ve thought about a lot as I’ve been a startup guy in one […]
6 Biggest Obstacles That Startup Software Management Teams Must Overcome
You’ve found a hole in a software market segment. Perhaps it arose from a personal need that you couldn’t find a product to fulfill, or you worked in a VAR or consulting company and realized that customers were repeatedly asking for the same custom solution. So you created a standard software product or SaaS application, […]
