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By Phil Morettini 3 Comments

Strategic Fundraising Decisions

Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I refer to as strategic fundraising: The questions […]

Filed Under: Business Models, Corporate Strategy, Financing, General Management, Startup/Early Stage Tagged With: Angel investors, business model, consultant, consulting, early stage, friends and family funding, fundraising, Institutional capital, institutional funding, Lifestyle company, management, market, Phil Morettini, PJM Consulting, professional investor, self funding, software, startup, strategic partners, strategy, tech, technology, VC, Venture Capital, venture capital Home run

By Phil Morettini 7 Comments

Do High Tech Acquisitions Make Sense?

I was reading a while back about one of the many proposed tech acquisitions happening at any given time, a merger between two well known technology companies. Two very major technology companies, one making a comeback from bankruptcy and the other mired in a long slump, with several years of negative predictions about their business […]

Filed Under: Business Development, Business Models, Corporate Strategy, General Management, Mergers & Acquisitions Tagged With: acquisition, business model, CEO, channel, commissions, consultant, consulting, corporate culturre, culture clash, distribution, exit strategy, growth, hardware, high tech, integration, M&A, management, market, merger, overlapping brands, people, Phil Morettini, PJM Consulting, product integration, software, strategy, tech, technology

By Phil Morettini 5 Comments

BIG S, little m

Don’t worry; this isn’t going to be an article about Sado-Masochism! Well, come to think of it, that term may apply to what some founders and senior managers in software and hardware tech companies are doing to themselves and their companies. What I’m referring to is the VP who gets hired to manage both the […]

Filed Under: sales, Software/Product Development Tagged With: channel, consultant, early stage, high tech, management, market, marketing, Phil Morettini, PJM Consulting, product management, product marketing, SaaS, sales, sales force, software, startup, VAR, VP Sales, VP Sales and Marketing

By Phil Morettini 5 Comments

Engineers Hiring Sales Reps

The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often viewed as a… Necessary Evil Particularly in the startup phase of a software or hardware company, the CEO and many of the senior management has often come from a technical (or at […]

Filed Under: Business Development, enterprise software, General Management, sales, Startup/Early Stage Tagged With: B2B, CEO, consultant, consulting, direct sales, distribution, hardware, hardware sales, high tech, market, marketing, Phil Morettini, PJM Consulting, Product Development, SaaS, sales, sales rep, software, software sales, startup, technical CEO, Technical founder, technical sales

By Phil Morettini 1 Comment

Pricing High Tech Products

Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant priced at $3.99, you’re not likely to see someone else offering the same-size package of peas at $19.99. But it’s different for SaaS […]

Filed Under: Pricing Tagged With: consulting, hardware, hardware pricing, high tech, market segment, market segmentation, mobile software pricing, Phil Morettini, PJM Consulting, Price, product management, product marketing, Promotion, SaaS pricing, software, value, value pricing, value-based, value-based pricing

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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