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You are here: Home / Archives for startup

By Phil Morettini Leave a Comment

The Ideal Age for a Tech Startup Founder is?

I’ve run across many articles discussing this question over the years. Some of them are software or tech startup specific, while others take on the topic of founding any kind of startup company generally. I think it’s an interesting topic, one that I’ve thought about a lot as I’ve been a startup guy in one […]

Filed Under: Startup/Early Stage Tagged With: founder age, founder of startup, founding a startup, SaaS startup, software startup, startup, startup founder, startup founder age, tech startup, tech startup founder

By Phil Morettini Leave a Comment

Is it Crazy to Launch a Startup Software Company During a Pandemic?

How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]

Filed Under: SaaS, Startup/Early Stage, Uncategorized Tagged With: Bad economy, business downturn, Cloud Computing, innovation, market downturn, mobile software, Pandemic, software, software company, startup, tech

By Phil Morettini Leave a Comment

Are You Cut Out to Be a Tech Entrepreneur?

Entrepreneurship comes close to the standing of a revered religion in the US and many parts of the world. In the software and hardware tech industries, starting up a new business is so common it’s really part of the fabric of the business. So many out there dream of starting a company and becoming a […]

Filed Under: Startup/Early Stage Tagged With: becoming a tech entrepreneur, entrepreneur, Entrepreneurship, SaaS startup, software, startup, Startup Management, tech entrepreneur

By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

8 Obvious (and Not So Obvious) Keys to Tech Startup Success

A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: consultant, consulting, early stage, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, startup success, strategy, successful tech startups, tech, tech startup, tech startup success, tech startups, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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